THE BIG IDEAS SHAPING 2024’S WATCHMAKING

From a new take on ’80s psychedelia to cross-industry collabs, here are four key trends watchmakers are expanding on this year.

CROWN Editors

Each year, post-fair (BaselWorld, then SIHH and BaselWorld, then SIHH, and now, Watches and Wonders), we sit down and consider how each brand and novelty adheres to an ongoing trend or breaks away from it. Trying to see a bigger picture from a set of approximately 300 watches is never simple. But 2024 is different. The trends shaping the novelties you see in this issue are less obscure, perhaps because many of them are aimed at specific audiences. With such clarity, this year’s timepieces score high on design while evoking strong emotions among watch enthusiasts. 1. GOOD AS GOLD AROUND THE WORLD If the last decade was focused on discreet luxury, 2024 seems to represent a significant shift from that direction within the watch industry. The fair’s participants did not hold back…

You're reading a preview of

CROWN (Digital) - 1 Issue, Issue 2 2024

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.