SINCERE FINE WATCHES HAS A LONG AGENDA FOR ITS 70TH ANNIVERSARY

Apart from the 12 limited editions it’s commissioned, it is initiating a new project to galvanise interest among younger consumers.

Darren Ho

Sincere Fine Watches is Singapore’s oldest luxury watch retailer. That doesn’t sound like much, except when you realise that it was established when the island nation was still a Crown colony with limited self-rule. Foreseeing an economic boom in the region, it seized the opportunity to be a first-mover in the luxury watch sector. Today, while just one member of the founding Tay family is still involved with the business, the rest of the clan is surely celebrating its continued success 70 years later. Under the management of Cortina Holdings, Sincere has a clear vision for long-term success. The retail division has revived the Sincere Haute Horlogerie (SHH) concept and expanded it to new markets. The brand management team is incorporating new brands across the globe, providing marketing and reach that…

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CROWN (Digital) - 1 Issue, Issue 2 2024

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