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CROWN (Digital)

CROWN (Digital)

1 Issue, Issue 2 2023

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SPRING AWAKENING

Blancpain adds new complications and colours to the vibrant Ladybird collection
SPRING AWAKENING
While we’re eagerly awaiting Act III of Blancpain’s year-long Fifty Fathoms’ 70th anniversary celebration, the brand is spotlighting another well-loved collection. Besides being a delightful palate cleanser with its effervescent pop of summery hues, the new variants of the Ladybird Colors are a timely reminder of Blancpain’s pioneering role in the history of feminine timepieces. Since as early as 1930, Blancpain has been a proponent of feminine mechanical watches when it launched the first self-winding wristwatch for ladies, the Rolls. It was the first watchmaker to appoint a lady to head the company in 1933. Betty Fiechter was a trailblazer and unveiled the first Ladybird watch in 1956, fitted with the smallest round movement of the time. The Ladybird Colors collection launched in 2021 embodies her visionary spirit, style, and substance…
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CROWN (Digital) - 1 Issue, Issue 2 2023

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