"One of the most well-written business books I've read in the last decade." -- Angelique Rewers, CEO of The Corporate Agent
The Craft reveals the deep secret to true corporate innovation, growth and transformation: Your success will be determined by your ability to decode the underlying beliefs, values and attitudes of those who sit across the table from you.
How your board members, investors, customers, partners and employees perceive, react and think under differing situations will either unlock the exponential financial value harbored within your company - or, block it.
Managing these deeper codes is a craft which eludes too many CEOs and senior executives. As a result, they misplay the most critical inflection points where real financial value can be created - including enterprise sales, M&A transactions, financings, exits, reorganizations and negotiations.
The Craft sets forth the techniques and methods for integrating this knowledge and understanding into the corporate strategies of global companies, mid-market leaders, entrepreneurs and innovators.
Chris Mailander is the CEO of Ironheart Corporate Advisory. He has worked across five continents and nine industries helping CEOs, leaders of nations and global investors navigate their most critical moments - while creating billions of dollars in new financial value for the companies and economies they lead.
"The Craft is a playbook for corporate executives seeking to become the kind of 'super-athletes' who have the ability to redefine the entire game." -- Dana Frix, former managing partner of global law firm