Book
The Confidence Map: Charting a Path from Chaos to Clarity
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Hardcover
$30.00
- How psychological distance consistently affects the choices we make
- Why "Me-Here-Now" decision-making is such a powerful force
- What happens at confidence peaks that leads to our downfall
- The five ways we respond to extreme vulnerability
- When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
- How psychological distance consistently affects the choices we make
- Why "Me-Here-Now" decision-making is such a powerful force
- What happens at confidence peaks that leads to our downfall
- The five ways we respond to extreme vulnerability
- When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
Hardcover
$30.00