Computer Arts (Digital)

Computer Arts (Digital)

1 Issue, May 2020

WOW FACTOR

We look back at the Best in Show winners from the past five years
WOW FACTOR
“The Brand Impact Awards has always been narrow and deep in its focus” bia brand impact awards 2020 2015: UNICEF BY JOHNSON BANKS Johnson Banks’ rebrand of Unicef was based around five words outlining the reason for the charity’s existence: ‘For every child in danger’. This phrase worked on several levels: ‘for every’ alluded to Unicef’s global scale, and ‘child in danger’ was a powerful call to action. The initial launch centred around a report on the worldwide epidemic of violence faced by children, and a blue pin that demonstrated people’s support for the campaign. 2016: DEAR WORLD… YOURS, CAMBRIDGE BY JOHNSON BANKS Johnson Banks’ branding for the University and Colleges of Cambridge helped to create a coherent theme for its alumni and development fund-raising campaign. The core idea highlighted Cambridge’s impact in the form of…
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Computer Arts (Digital) - 1 Issue, May 2020

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