THE HARD SELL

MODEL MARKETING

We mentioned Corgi, who played an important role in the die-cast market from the 1950s to the 1980s. The ultimate in pester-power, when your parents part ex-changed their Mk2 Escort for a brand-new Sierra, could there be a better promotion in replicating their new car in model form? Corgi often worked closely with manufacturers, often releasing the model on the same day as the official launch of the car. Aside from Ford dealers, you’d also be able to pick them up in toy stores and supermarkets.…

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Classic Ford (Digital) - 1 Issue, January 2024

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