TAG Heuer Formula 1 | Kith

—Laurie Kahle

Many connect TAG Heuer with Formula 1 racing through the renowned Monaco watch, named for the Grand Prix held in that city. Steve McQueen made the watch an icon when he wore it in the 1971 film Le Mans, though the race the movie portrayed is held elsewhere and isn’t part of the Formula 1 series. It wasn’t until 1986 that the colorful watch named Formula 1 would debut as the first watch to bear the full TAG Heuer name. TAG (Techniques d’Avant-Garde) had purchased Heuer in 1985. Now, the marque has teamed up with the fashion-and-lifestyle brand Kith to revive the original collection with 10 vibrant limited editions. The first Formula 1 watches tapped into the popularity of Swatch, the colorful and collectible plastic quartz watches. As the first quartz watch…

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Cigar Aficionado (Digital) - 1 Issue, September/October 2024

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