THE WINNING FORMULA

HOW REALITY TV REVVED UP AMERICA’S LUST FOR THE HIGH-SPEED WORLD OF FORMULA 1 RACING

BY BOB SOROKANICH

It’s standing room only. From the sweaty middle of the room, a glance around confirms precisely what you’d expect to see in a hip New York City bar at the height of summer: A fashionable crowd near perfectly split between men and women and trending well under 40 years old. But a few things are off. The sound system, for one: there’s no music, no dancing, only tense conversation as folks jostle and crane to see the TVs blaring from the walls. Your sense of time is off, too—because, despite the late-night venue, it’s 9:45 on a Sunday morning. Everyone is here to watch the Formula 1 race unfolding an ocean away. This scene, playing out in bars and brunch spots across the country from March to November, was once unfathomable to…

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Cigar Aficionado (Digital) - 1 Issue, September/October 2023

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