COLLECTING IN REAL TIME

After the hyperspeculation of the pandemic, watch collecting comes down to earth with a return to core values and a passion for horology

BY LAURIE KAHLE

“The party’s not over, we just kicked out all the drunk people.” Eugene Tutunikov, the CEO and founder of SwissWatchExpo, a leading secondary watch dealer, is talking about the cooling of the feverish collectable watch market of a few years back. “During the pandemic, there was a frenzy,” he says. “People were sitting home with cash piling up in their bank accounts making zero interest, so they were looking for ways to spend that money. Watches became an instrument where a lot of that capital ended up flowing into, and we saw prices of certain watches jump to crazy highs.” The bubble reached the limit in May 2022, then prices started falling dramatically. “They were chasing such high prices for Daytonas and other stuff hoping to make 500 bucks in a few…

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Cigar Aficionado (Digital) - 1 Issue, November/December 2024

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