There’s never been a shortage of big names who are known for having a drink in hand. In the old days, with the exception of Frank Sinatra, a vocal fan of Jack Daniel’s, they generally lacked brand connections, but today there’s a parade of celebrities who not only align themselves with spirits, but own a piece of the action. And the pour of choice for the famous is overwhelmingly Tequila.
It’s a trend that goes beyond quick-buck endorsements to in-depth celebrity involvement in brands that occupy premium echelons of the category. The rock singer Sammy Hagar became one of the first in the movement, with the 1999 launch of Cabo Wabo. While Hagar sang about gulping shots with his song “Mas Tequila,” his brand was a serious agave spirit, which he…
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Cigar Aficionado (Digital) - 1 Issue, May/June 2022