The Bonding Experience

More bottled-in-bond whiskeys are entering the market, and they deliver some of the finest drinking experiences around

BY JACK BETTRIDGE

Mordecai Jones is selling a pig-in-a-poke. The character played by George C. Scott in the raucous 1967 movie The Flim-Flam Man has just stolen a truckload of rot-gut from moonshiners and is looking to unload it on a sucker. The con is that he’ll replace the liquor in the sample jar with something truly outstanding. He needs something that is the polar opposite of cheap hooch. He settles on bottled-inbond Bourbon. Once the patsy gets a taste of the good stuff, he’s an easy mark. In the ’60s, when American whiskey was riding high, the words “bottled-in-bond” were a mark of distinction that placed a drink at the pinnacle of the spirits world. Then the distinction all but disappeared. When the whiskey category slumped for decades, so did the importance of its…

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Cigar Aficionado (Digital) - 1 Issue, July/August 2024

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