Why We Taste Blind

There’s a reason that statues of justice depict a woman wearing a blindfold. Impartiality is crucial to fairness, and good judges base their decisions on facts, not favoritism. At Wine Spectator, Whisky Advocate, and Cigar Aficionado, this simple truth stands as the foundation ofour ratings. We believe that evaluating blind ensures that our tasters remain impartial and that our reviews are unbiased, ensuring a level playing field. Unlike many critics who review non-blind, possibly alongside their owners or interested parties, we employ a "single-blind" method. Our editors are aware of the general characteristics but have no brand information. Developed over decades, this approach, combined with the editors' extensive experience, forms the core of our commitment to fairness. It is the foundation ofour journalistic standards. In short, our commitment to integrity serves as your…