Points make prizes

Virgin Red discovers the UK's attitude towards loyalty programmes

92% are a member of a loyalty programme 82% use loyalty points to make future purchases cheaper 74% use loyalty programmes to supplement their income and save money 66% use points to reduce the weekly food shop 35% collected more loyalty points in the past 12 months than ever 55% plan to use their points to reward themselves with things they usually wouldn't be able to afford, such as holidays or flights Source: Virgin Red's The Points Index, ‘Making Points Go Further’ report, research carried out in January 2024…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, March - April 2024

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