When american elite special forces trainer and the winner of the reality TV series, The Ultimate Fighter, James Wilks, takes a trip around the world in pursuit of an optimum diet that would improve the performance of sportspersons in the Netflix documentary, The Game Changers, he debunks the age-old belief that animal protein is the only way one can build muscle, sustain energy levels and recover from stubborn injuries. The documentary, which critics call propaganda against the meat industry, gives a 360-degree view of the world of vegetarianism.
Wilks is not an exception. The idea of plant-based protein is catching on big time, especially in countries where meat consumption is high. In the US, where an average American consumes anywhere between 80 and 85 kilograms (kgs) of meat annually and can’t…
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Business Today (Digital) - 1 Issue, 22-Aug-21