RISE OF THE FINFLUENCERS

HOW A BUNCH OF YOUTUBE STARS IS MAKING IT BIG BY INTRODUCING MILLIONS TO STOCK INVESTING AND FINANCIAL PLANNING

BY ASHISH RUKHAIYAR

NAME: MUKUL MALIK AGE: 39 QUALIFICATION: MBA NUMBER OF FOLLOWERS: 2.45 MILLION AVERAGE NUMBER OF VIDEOS PER MONTH: 5-6 BASE: DELHI Mumbai was a huge contradiction in 2020. On the one hand, India’s financial capital was breaking under the strain of the Covid-19 pandemic and on the other, its financial markets were on a tear. The stock market went on a record-breaking rally, foreign investors pumped in billions, and millions of new investors came in and traded at record levels. But the financially savvy investors were not the only ones cashing in. Around 150 kilometres south of Mumbai lies Pune, home to Rachana Ranade, a chartered accountant by qualification and a teacher by trade. Here, the 35-year-old puts up 8 to 10 videos on YouTube every month. Ranade, however, doesn’t teach her 2.78 million subscribers how to…

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Business Today (Digital) - 1 Issue, 22-Aug-21

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