If you think we are doomed, think again: we can meet our environmental challenges and build a brighter future with clean technology. Up until now, human progress and prosperity has come at a terrible cost to the natural world. Everywhere we look we see environmental devastation, and the looming threat of climate change casts our very future into doubt. Many believe our only option is to make massive cutbacks, to downgrade prosperity, to shrink the global economy by half or more. But this would only exchange an ecological catastrophe for a social one. If we truly face a no-win scenario, is it any wonder pessimism is so widespread? Brighter explains that a very different future lies ahead of us. Adam Dorr is an environmental scientist, technology theorist, and Director of Research at the renowned think tank RethinkX. In this groundbreaking book, Dr. Dorr explains that technological disruptions are already underway that will radically transform energy, transportation, food, and labor. The clean new technologies will wipe out older, dirtier technologies, foster unprecedented prosperity, and open the door to mitigating environmental impacts and restoring ecological integrity at a planetary scale - including solving climate change. With clear explanations based on the pioneering work of RethinkX, Brighter offers an antidote to pessimism and false hope by giving us compelling reasons for optimism grounded in data, challenging us to reimagine environmentalism for the 21st Century. "Brighter shows that clean technology disruptions happening today are the key to solving our greatest environmental challenges. This is optimism grounded in science and facts, not wishful thinking - an important and profoundly inspiring book that will change the way you see humanity's future." - TONY SEBA "They say it's always darkest right before dawn, and Adam Dorr's immensely encouraging book Brighter is slam dunk evidence of that in today's world. In field after field, once impossible solutions are becoming not only possible but, often, inevitable. A genuinely uplifting read." - JOHN ELKINGTON
If you think we are doomed, think again: we can meet our environmental challenges and build a brighter future with clean technology. Up until now, human progress and prosperity has come at a terrible cost to the natural world. Everywhere we look we see environmental devastation, and the looming threat of climate change casts our very future into doubt. Many believe our only option is to make massive cutbacks, to downgrade prosperity, to shrink the global economy by half or more. But this would only exchange an ecological catastrophe for a social one. If we truly face a no-win scenario, is it any wonder pessimism is so widespread? Brighter explains that a very different future lies ahead of us. Adam Dorr is an environmental scientist, technology theorist, and Director of Research at the renowned think tank RethinkX. In this groundbreaking book, Dr. Dorr explains that technological disruptions are already underway that will radically transform energy, transportation, food, and labor. The clean new technologies will wipe out older, dirtier technologies, foster unprecedented prosperity, and open the door to mitigating environmental impacts and restoring ecological integrity at a planetary scale - including solving climate change. With clear explanations based on the pioneering work of RethinkX, Brighter offers an antidote to pessimism and false hope by giving us compelling reasons for optimism grounded in data, challenging us to reimagine environmentalism for the 21st Century. "Brighter shows that clean technology disruptions happening today are the key to solving our greatest environmental challenges. This is optimism grounded in science and facts, not wishful thinking - an important and profoundly inspiring book that will change the way you see humanity's future." - TONY SEBA "They say it's always darkest right before dawn, and Adam Dorr's immensely encouraging book Brighter is slam dunk evidence of that in today's world. In field after field, once impossible solutions are becoming not only possible but, often, inevitable. A genuinely uplifting read." - JOHN ELKINGTON
