Defining Class since 1886:

Starring Matthew Macfadyen and Roger Federer in the global Mercedes-Benz brand campaign to showcase the company’s innovative strength

Since the invention of the automobile by Carl Benz 137 years ago, technological progress has significantly changed the definition of cars. It is more than just a means of transportation that takes people from “A” to “B”. Today, Mercedes-Benz vehicles can be many things: an individual wellness area, a mobile office, a private cinema, or a place of personal security. The continuation of the campaign “Defining Class since 1886” focuses on the continuous development of individual mobility by Mercedes-Benz. With an insatiable pioneering spirit and a commitment to the extraordinary, the brand with the star continues to set standards – with groundbreaking technologies, distinctive design, and secure comfort. The main campaign film visualizes the innovations of the brand that enable this redefinition: The diversely staged ENERGIZING COMFORT programs offer an…

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BIJO (Digital) - 1 Issue, September 2024

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