FUTURE PROOF

As you just read, BMW has caused a fuss with its pay-per-month plan. Paul Horrell has his own take

BMW recently lit up the internet with an announcement about heated seats. Huh? Hard to see why people got so hot under the collar about getting hot under the pants. Anyhow. Heated seats and steering wheel, auto-dip lights and some driver-assist features were made available on a monthly fee. The hardware is built in to all cars, simplifying the production process, and the fee activates it, telling the car’s ECU to light up a screen menu icon. On the face of it, BMW is taking the mick in charging a fee to owners to use something that’s already present. Cue the pitchfork trolling mob. But, at risk of being seen as an industry shill, let’s invert it. A carmaker is doing what it always did with optional extras, charging for…

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BBC Top Gear (digital) - 1 Issue, Oct-22

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