Richard Bremner

Vauxhall Vectra: The Trial (1997) Luton called in Hollywood to reassure us that the new Vectra really was new Here’s a rule that holds fairly hard and fast in the car advert world: the preposterousness of the ad is in inverse proportion to the desirability of the car. In this case putting a car on trial to find out how new it is. Despite giving its new Vauxhall Vectra exactly the same name as the old Vauxhall Vectra, a worried Luton set about proving exactly that (well, sort of) in a TV ad. Featuring a career-risking Ed Harris – previous credits Apollo 13, The Truman Show, A Beautiful Mind – as a barrister, his mission is to demonstrate that the new Vectra isn’t the same old confection of lightly microwaved hardware. In…

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Autocar (Digital) - 1 Issue, 23/07/2014

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