In the advertising industry it has been said that 2017 was the year of influencer marketing, but maybe 2018 will be the year we realise that this kind of advertising is an area in desperate need of proper regulation.
You may have heard of social media influencer Daryl Aiden Yow. The Singaporean photographer trumpeted an enviable list of clients including Sony, Uniqlo and Colgate, built on the back of his clever marketing of a life spent roaming the world. But it was a sham. An investigation by media outlet Mothership discovered that many of the images on Yow’s 100,000-follower instagram feed had been either stolen from other photographers or bought from stock image sites, heavily edited (even inserting himself into the scene in some cases), and then published with captions implying…
You're reading a preview of
Australian Photography (Digital) - 1 Issue, August 2018