On March 24, 2024, when the National Association of Realtors lost a $418,000 Antitrust lawsuit the Real Estate Industry went into shock. Industry leaders tried to predict how the future of Real Estate would move forward.Although specific guidance regarding how commissions would be paid in the future was defined, operational and sales guidelines were still hiding in the fog of this seismic shift in the industry.
This book is the journey of Ron Fenster who at 60 started a new career in Real Estate just as the housing market crashed. The types of clients he experienced will give you an insight into how to service and sell real estate and the out-of-the-box tools he developed may just help you survive and flourish after August 17, 2024 the day the real estate market exhales.