Apple (Digital)

Apple (Digital)

1 Issue, #110

AD WARS

Apple Versus Everyone
As any card-carrying Apple devotee knows, advertising wars are not limited to back biting politicians, eager to tear down opponents no matter what the massive cost. Indeed, the tech world takes part in these creative confrontations that appear on the small screen for all to be swayed, some done in a subliminal way and some completely blatant. Remember the Apple versus PC series seen on the tube starting in 2006? You know, the ads in which hipster Justin Long played a bright and shiny Mac, typically opposite John Hodgeman, an older man who played the stodgy PC? The perfect stand-ins to represent each man's individual product, these two took center stage in the “Get a Mac” series that typically relied very little on production value. In fact, just about all that was…
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Apple (Digital) - 1 Issue, #110

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