- Reframe the way you think about self-promotion
- Identify your brand archetype and create a brand statement
- Reach an audience beyond academia
- Build multiple revenue streams
- Get your ideas (and content) to spread
- Create a movement around your expertise
- Land major media spots and speaking engagements
In a world where anyone who is savvy online can turn themselves into a subject matter expert, it's important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.