BUILDING BIG

IF YOU’RE LOOKING FOR A ONE-STOP SHOP TO GET ALL THE BEST AFTERMARKET GEAR FOR YOUR FULL-SIZE AMERICAN PICKUP TRUCK, THEN OFFROAD INDUSTRIES SHOULD BE YOUR FIRST PORT OF CALL.

IT’S hard to ignore the growing popularity of full-size American pickup trucks on Australian roads and tracks. The numbers have grown over recent years and continue to do so with several new players in the market. There have always been companies importing American trucks to Australia and converting them to right-hand drive, but Ateco paved the way with Ram Trucks Australia and a semifactory operation to sell the RAM brand here. The success of RAM soon saw GMSV going down a similar route with Chevrolet trucks, Ford bringing in F-150s and we’ll soon see the Tundra here via Toyota Australia. The volume of trucks coming into the Australian ute market has created a big demand here for accessories that will fit them, and like most things in America, the USA aftermarket for…

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4x4 Magazine Australia (Digital) - 1 Issue, September 2024

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