Two of the key pillars of this magazine are 4x4 vehicles and the aftermarket accessories industry. Another is vehicle-based travel, but I want to talk about the first two now.
Both the new 4x4 vehicle market and the 4x4 aftermarket industry have snowballed in growth over the past 30 years. One feeds the other as the growing number of new 4x4s being bought by consumers feeds the appetite to accessorise them, to make them better suited for touring and off-road adventures. Sure, not everyone wants to accessorise their new vehicle but a huge percentage of owners do, and if you’re reading this magazine, I’m guessing you’re one of them.
The right accessories make your 4x4 more capable so you can take it on tougher tracks, make it more resilient to…
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4x4 Magazine Australia (Digital) - 1 Issue, January 2025