TRUCKIN' LIFE

TOYOTA DECADES? HAS ENTERED THE FULL-SIZE AMERICAN PICKUP MARKET, BUT IS ITS TUNDRA LIMITED ENOUGH TO TAKE ON FORD’S F-150, THE USA’S TOP-SELLING TRUCK FOR WE COMPARE THE PAIR

MATT RAUDONIKIS

WITH THE TUNDRA RECENTLY ARRIVING IN AUSTRALIA WE LINED ONE UP AGAINST AMERICA’S FAVOURITE PICKUP, THE FORD F-150 FOR generations the full-size pickup market in the USA was dominated by The Big Three USA manufacturers: General Motors, Dodge/RAM, and Ford. Obviously, the Japanese brands wanted a slice of the huge truck pie via their USA manufacturing plants, and so Toyota and Nissan joined the party some time ago. Toyota first dipped its toes in the water back in 1993 with the T100 pickup, and this vehicle went on to become the Tundra in 2000. Nissan followed with its Titan that hit the American market in 2003, but it hasn’t proved as successful for the brand and 2024 was the last year of manufacture for the big Nissan truck. Toyota continues…

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4x4 Magazine Australia (Digital) - 1 Issue, January 2025

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