PRADO ON TOP

PRADO STILL AUSTRALIA’S MOST POPULAR 4X4 WAGON

WHILE the Ford Ranger grabbed all the headlines by becoming Australia’s top-selling vehicle in 2023, the first time for Ford since 1995, the quiet achiever in the 4x4 ranks continues to be the Toyota Prado. It might not have the big and brawny appeal of a LandCruiser or Patrol but the Prado has been the best-selling wagon in its class for nine years despite being mixed in with lightduty SUVs which, in reality, should be better sellers for family transport wagons than a body-on-frame vehicle. The Prado was created to combat the once hugely successful Mitsubishi Pajero … and testament to Prado’s success is the fact it has not only gone on to outlive the Pajero, but Toyota has developed a new model that is set to continue the nameplate’s popularity. Toyota sold…

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4x4 Magazine Australia (Digital) - 1 Issue, February 2024

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