Elite Force

With a sales war raging between the Hilux and Ranger, Toyota and Ford have called in the shock troops. Enter the Hilux TRD and the Ranger FX4.

WORDS FRASER STRONACH PHOTOS MARK BEAN

MAKE no mistake, this is war. Toyota’s Hilux and Ford’s Ranger are fighting it out to not only be Australia’s most popular ute and 4x4, but – crucially – Australia’s most popular vehicle overall, ahead of the likes of Toyota’s Corolla and the Mazda3. Year-to-date sales of the Hilux are 17,917, with the Ranger close behind at 16,587. Both are ahead of the Corolla 15,624 and Mazda3 14,562. More tellingly, Ranger sales are climbing faster than Hilux, and the Ranger is already ahead in 4x4 sales, which is where most of the sales are in the ute market. If current trends continue, the Ranger will wrest the mantle of Australia’s bestselling vehicle from the Hilux before year’s end. Within the extensive Hilux and Ranger model line-ups, which range from base work vehicles…

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4x4 Magazine Australia (Digital) - 1 Issue, August 2017

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