A well-honed mark is the cornerstone of any brand identity. There are many approaches to crafting a distinctive mark, and all of them are showcased here.
Originally produced in a limited print run by Pentagram themselves, this edition offers more than double the content and will be an invaluable source of inspiration for all designers working on identity projects, as well as a fascinating study of the trends and evolution of over sixty years of Pentagram's logo design.
The one thousand marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present. Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead, books, buildings, websites, and everywhere else imaginable.