First Edition, Revision 3 (2023): Revised and enriched with new content.

This textbook covers the fundamentals of setting up a coaching business. I share tools and techniques that will assist you in launching and running your thriving coaching business. I approach this topic from coaching, psychology, counseling, marketing, and corporate management perspectives. The following foundational coaching resources are covered in this handbook:

Context- Background information, research findings, theory, and contextual material that will give you the background you need.

Guidelines- Best practices that will streamline your coaching processes and guarantee you deliver high-quality coaching services to your clients.

Planning- Critical planning and decision-making techniques to rapidly optimize your coaching business.

Records- Best practices for professionally documenting coaching information such as notes, records, intake, agreements, questionnaires, and feedback.

Skills- Core coaching skills, techniques, and tips so you can get certified, launch your coaching business, and start immediately.

Business- Foundational knowledge needed to run your business, manage financials, market your services effectively, create your brand, and build your Internet presence.

Exercises- Proven techniques that will generate immediate success by jumpstarting the coaching process with your clients.

Forms- Sample forms and business documents you can adapt and tune to your specific coaching practice.

Tools- Smart tools that will help pinpoint particular client issues so you can make informed, empathetic, and professional coaching decisions.

The COVID-19 global Pandemic has left a lasting impact on all our lives-new expanded content reviews the mental health, physical health, and social implications of the Pandemic. I share tools and techniques to help you coach individuals recovering from pandemic trauma and stress.