4 min.
Desert Shades
“It’s magic to combine the right colors together. It’s the influence of the city and the light here,” says Laurence Leenaert. The Belgium-born creative, who grew up in the foggy Flemish countryside, uprooted her life five years ago and moved to Marrakech on a whim, following a monthlong trip to the M’Hamid El Ghizlane desert. She had just launched LRNCE, a now Instagram-famous line of textiles, rugs, home goods, clothing, and artwork that comes in a palette of vibrant cobalt, mustard, rust, and dusty peach. From its new home base, the brand has quickly expanded to nine employees (and 179,000 loyal followers), as well as more than 35 artisans around the region who help produce sculptural ceramic vessels and hand-braided tapestries, to which Leenaert then applies her curvy shapes.
“I’m…
