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誰もが認める永世定番品から、ブレイク前夜の新興ブランド、さらにOLちゃんウケばっちりの笑える雑貨まで「価値あるアイテム」を厳選して紹介するモノ&ファッション誌。何がいい? その歴史は? どこで他人と差がつくの? などモノの本質を伝えつつ、旬のコーディネートや実用例もヴィジュアルで提案……。つまりBeginは"モノにこだわる"情報誌です。
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