General

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Hardcover

$131.00

Nudging Health: Health Law and Behavioral Economics

Paperback

$49.61

Harvard Business Review on Increasing Customer Loyalty

Paperback

$22.00

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Paperback

$19.99

The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level

Hardcover

$59.99

Customer Experience 3.0 Softcover

Paperback

$19.99

What Women Want: The Science of Female Shopping

Paperback

$15.99

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Paperback

$39.99

Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies

Hardcover

$28.00

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Paperback

$39.95 $42.99

Where am I Wearing?

Paperback

$18.95

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Paperback

$19.99

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Hardcover

$39.99

The 21 Laws of Strip Club Economics

Hardcover

$20.00

Customer Moat: How Loyalty Drives Profit

Paperback

$18.00

Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics

Paperback

$29.95

Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer

Paperback

$16.99

Clicking: 17 Trends That Drive Your Business--And Your Life

Paperback

$15.99

My Life with Things: The Consumer Diaries

Paperback

$28.44

The Archaeology of Consumer Culture

Paperback

$22.17