Consumer Behavior

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

Hardcover

$30.00

Scientific Advertising: Complete and Unabridged

Paperback

$10.02

The Culting of Brands: Turn Your Customers into True Believers

Paperback

$24.00

Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online

Paperback

$22.99

Start with the Story: Brand-Building in a Narrative Economy

Paperback

$16.99

Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart

Paperback

$16.99 $19.99

Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal

Paperback

$16.99

Conformity: The Power of Social Influences

Paperback

$13.95

The Simple Truths of Service: Inspired by Johnny the Bagger

Hardcover

$16.99

Customer Centered Selling: Sales Techniques for a New World Economy

Paperback

$18.99

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Paperback

$34.99 $38.99

Redefining Retail: 10 Guiding Principles for a Post-Digital World

Hardcover

$24.95

Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite Our Shopping Malls and Streets

Paperback

$32.99

Global Code

Paperback

$20.99

The Art of Manipulation: 10 Powerful Techniques to Influence Human Behavior, Effectively Deal with People, and Get the Results You Want

Paperback

$14.99

The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

Hardcover

$25.00

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Hardcover

$24.95

The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Paperback

$36.00

Economics for Beginners & Dummies

Paperback

$15.99

Mass Behaving: Unlocking the Power of Branding with Archetypes

Hardcover

$29.99