Consumer Behavior

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

Hardcover

$35.00

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Paperback

$19.99

Macroeconomics in the 21st Century (Hardcover)

Hardcover

$49.99

The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

Paperback

$22.56

Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

Paperback

$79.99

Hitmakers: How Brands Influence Culture

Paperback

$38.99

Nudging

Paperback

$33.33

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

Paperback

$12.99

Brand Positioning With Power: Maximize Your Marketing Impact

Paperback

$31.99

Customer Experience Essentials: A Comprehensive Guide To CX

Paperback

$9.99

The Last Mile: Creating Social and Economic Value from Behavioral Insights

Paperback

$40.95

Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

Paperback

$29.99

Strategic Marketing Management - Theory and Practice

Hardcover

$133.33

Why Women Buy: How to Sell to the World's Largest Market

Paperback

$14.95

Retail Marketing Strategy: Delivering Shopper Delight

Paperback

$45.99

Citizens: Why the Key to Fixing Everything is All of Us

Hardcover

$25.00

Cheap: The High Cost of Discount Culture

Paperback

$24.00

Globalized Consumer Insights in the Digital Era

Paperback

$258.61

The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants.

Paperback

$24.95

The Creative Tourist: A Eudaimonic Perspective

Hardcover

$63.33