Consumer Behavior

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

Hardcover

$35.00

RED Marketing: Los tres ingredientes de las marcas lderes

Paperback

$14.99

Why Nudge?: The Politics of Libertarian Paternalism

Paperback

$17.00

Generation Shift: How generational evolution is changing the way we think, work and live

Hardcover

$18.99

The Overspent American

Paperback

$16.99

Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses

Paperback

$22.00

Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change

Paperback

$17.95

The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy

Paperback

$17.95

The Consumer Insights Revolution: Transforming market research for competitive advantage

Paperback

$21.99

Spent: Sex, Evolution, and Consumer Behavior

Paperback

$24.00

Can Capitalism Survive?

Paperback

$15.99

CX-PRO - Beyond the Basics: Advanced Insights for Customer Experience Professionals

Paperback

$24.99

Household Finance: An Introduction to Individual Financial Behavior

Paperback

$31.61

The Ultimate Guide to Smart Shopping

Paperback

$12.99

Why People Buy: Motivation Research and Its Successful Application

Paperback

$22.95

Building Strong Brands

Hardcover

$35.00

Today is the Perfect Day to Improve Customer Experiences!: Understanding how customer experiences go wrong, so yours can go right!

Paperback

$19.99

Outthink. Outperform.: Transform Your Organization Through Behavioral Marketing

Hardcover

$19.99

Become Immune to Manipulation: How They Are Manipulating You (And How to Resist It)

Hardcover

$29.99

Do B2B Better: Drive Growth Through Game-Changing Customer Experience

Paperback

$18.99