Zoomer (Digital)

Zoomer (Digital)

1 Issue, March 2019

THE LONG KISS GOODBYE

THE LONG KISS GOODBYE
A MONG THE multitude of classic rock farewell tours in 2019, perhaps the most intriguing belongs to legendary rock band Kiss, whose multi-year End of the Road circuit kicks off in Vancouver in January – 19 years after their first retirement tour. And while some remain sceptical that the face-painted foursome, which boasts a median age of 63, is actually folding, the retirement shtick offers a plethora of business opportunities for a band that famously licenses its likeness for everything from cologne and deodorant to cookie jars and caskets. Just imagine the possibilities for retiree merchandising – Kiss golf bags and clubs, Kiss RVs for that dream cross-country road trip and even an entire Kiss-themed retirement home, where residents receive complimentary black leather bathrobes and the motto is, “I wanna…
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Zoomer (Digital) - 1 Issue, March 2019

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