ALL EYES ON WOMEN’S GOLF

The Growing Popularity and Its Significance in Modern Sports Culture

WORDS JESS McALISTER Founder & CEO, CATALYST9

WOMEN’S golf isn’t new; however, in the last year, the sport for women has grown significantly not only in general participation and consumerism, but in purse sizes and corporate investments, airtime, ticket sales, merchandise and fandom. It’s about time. From world number 1, Nelly Korda winning her first 6 out of 7 starts of the season and smashing records comparable to the historical icons who inspire us today, the impact transcends beyond the sport of golf. In 2024, women’s sports is set to surpass a $1billion revenue mark for the first time in history (*Deloitte). What does this mean for women’s golf – for professionals, brands, consumers, and enthusiasts? This year’s U.S. Women’s Open is a true example of ‘growing the game’. The purse has tripled in size in the…

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Women’s Golf (Digital) - 1 Issue, Winter 2024

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