The psychology of car colours: what yours says about you and its practical benefits

Willem van de Putte

When Henry Ford first introduced the Model T in 1908, he famously said that customers could buy it in any colour as long as it was black. Much has changed since then and there’s hardly a shade on the colour wheel that hasn’t been painted on something with four wheels. Just as buyers make their selection on price, performance and safety, so too does colour play an important role. The colour of your car is the first thing that everyone will notice about it and they evoke strong emotional responses and influence driver perceptions. And as petrolheads like to stylise their cars, so do people choose their car colours. From pink Cadillacs and gold Rolls Royces to purple Ferraris and good old-fashioned white, we use them to express our individuality.…

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Weekend Argus Saturday (Digital) - 1 Issue, 2025-03-22

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