Hot House

The house that marketing built: This Los Angeles home, perched above a running stream, was brought to you by… a truckload of brands. US-based architect Dan Brunn explores alternative business models around his own home life.

TRACEY INGRAM

Dan Brunn has taken the idea of home entertaining to the next level. While it’s common to see a project description include the various suppliers involved – a kitchen by X, bathrooms by Y and, perhaps, flooring by Z – the Tel Aviv native’s Los Angeles Bridge House rattles off a list of sponsors. More surprising among the group is BMW. What does the car brand have to do with a home in the residential neighbourhood of Hancock Park? Principal of his eponymous architecture studio, Brunn wanted to use the home – whose name derives from the fact that it physically bridges a natural stream – as a “demonstration of innovative systems and forward-thinking processes”. Presenting a new way to think about residential development, he wanted to create a space…

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Urbis (Digital) - 1 Issue, April - May 2020

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