ALPKIT ORDOS 2

Does Alpkit’s pioneering business model make its latest batch of backpacking tents hard to ignore?

The Web has transformed how we buy stuff. One brand that has come to the fore in the internet age is Nottingham-based Alpkit, who set out to design, make and source great outdoor products, then sell direct to the customer. Alpkit’s approach has reduced the price of its gear; but the company also directs its attention to key items that fill a niche in the market. The result is an ever-changing range of products that are available for short periods then either continue to be available or are dropped, depending on sales. This means users need to buy promptly while products are in stock to avoid disappointment. But if you get in early you can expect low price tags and, most importantly, great design. Alpkit’s latest tent is the 2016 version of…

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Trail United Kingdom (Digital) - 1 Issue, August 2016

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