KATHERINE HENDERSON

THE PRESIDENT AND CEO OF HOCKEY CANADA TALKS ABOUT HER START IN SPORTS MANAGEMENT, THE IMPORTANCE AND ‘PROMISE’ OF A COMPANY’S BRAND AND THE RISE OF WOMEN’S HOCKEY

WITH W. GRAEME ROUSTAN

W. GRAEME ROUSTAN: You’ve been involved in sports for decades. What got you all excited about getting into sports years ago? KATHERINE HENDERSON: It was an interesting one. I started my career as a packaged-goods marketer, and I ended up on the sponsorship end of things. I was working on some of the very first Olympic sponsorships with General Mills. I worked for Colgate-Palmolive for a number of years, and we had sponsorships related to the NHL, the NBA, Major League Baseball, women’s professional golf, as well as a lot of amateur sport. And so, coming through that, I was quite interested. As my career started to really flourish, I was in Toronto when they were bidding for the Pan Am Games. And because I had seen what games, major games,…

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The Hockey News (Digital) - 1 Issue, Money & Power 2025

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