AMANDA TISCHLER

THE CAPITALS SENIOR VP OF MARKETING TALKS ABOUT THE GOALS OF HER TEAM, THE ‘CHAMPIONSHIP ADVANTAGE’ AND THE IMPORTANCE OF SOCIAL MEDIA

WITH W. GRAEME ROUSTAN

W. GRAEME ROUSTAN: You’ve got a real great team behind the team of professionals that are all working together to be successful. AMANDA TISCHLER: It’s one of my favorite sayings that you just said, “team behind the team.” That’s what we like to consider ourselves. Since I started in marketing, we have grown significantly because there’s so much work to be done in relation to the Capitals fan development, the growth of youth hockey and just the strength of the Caps brand in general. We’re lucky because our leadership and our ownership have bought in and recognized how we, as a marketing team, can really help fuel that growth. We’re looked at favorably when we think about the community and city engagement and just the likability of our players. That’s been…

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The Hockey News (Digital) - 1 Issue, Money & Power 2025

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