L’Epée is reimagining the concept of clocks. How would you describe these creations?
We’re manufacturing clocks, but in a new way. For most people, clocks are square, boring objects that simply tell time. We’ve transformed them into kinetic pieces of art that happen to tell time. It’s a fully new concept that we’re trying to educate people about.
What challenges have you faced in educating people about L’Epée?
The first seven to eight years were incredibly challenging. People simply didn’t understand our concept. When I mentioned clocks, most would hang up the phone or dismiss the idea. Retailers, collectors—nobody wanted to look twice. But our strategy was persistent: if we could get just five minutes to explain and show the product, people would invariably be intrigued. Now, we spend hours…
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Tatler Singapore (Digital) - 1 Issue, March 2025