Saturday Star (Digital)

Saturday Star (Digital)

1 Issue, 2021-11-06

Memes make us laugh, but they can also save lives

Shaun Smillie shaun.smillie@inl.co.za Getting a laugh out of the darker side of life has become as South African as a boerie roll on a sunny afternoon or a dead traffic light, (oops, robot) after a Highveld thunderstorm. And the vehicle of that humour is now the good old meme. They pop up on smart screens across the country poking fun at politicians, Eskom and anything else that has caught the ire of the nation, for the moment. But the meme has done more than put a smile on South African faces, it has probably saved lives too, believes Professor Sarah Gibson and it all has to do with a bit of fun being poked at the president. Gibson was recently involved in a study where she examined how South Africans…
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Saturday Star (Digital) - 1 Issue, 2021-11-06

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