MERRY CHRISTMAS FROM THE ’40s

A look back at the festive season 75 years ago

BY MARY-LIZ SHAW

« LISTEN TO THIS Decca promotes a series of dramatic recordings for Christmas, including Loretta Young in The Littlest Angel, Ronald Colman in A Christmas Carol and Fredric March in The Selfish Giant. Bing Crosby is featured in three—a song collection and two dramas, The Small One and, with Orson Welles, The Happy Prince. » HOW THE BOYS DO CHRISTMAS Now we know where Mad Men got its inspiration. This ad’s clubby, boozy vibe is a perfect foil for the typical holiday promotions of the period that show celebrating families or kids whispering their wishes to Santa. The only thing these guys are wishing for is a bigger cocktail shaker. » SEE AND SEW This ad was running at a time when many women learned to sew, knit and embroider from a trusted relative or…

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Reminisce (Digital) - 1 Issue, December 2022/January 2023

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