The Art of Art Marketing

As the author stepped in to help grow the career of his wife, celebrated plein air painter Kathie Odom, he took his cues from the artist herself. Along the way, they identified five secrets to success.

BUDDY ODOM

As the spouse of an artist, I have maintained an up close and personal view of the creative life Kathie has led for the past 15 years. Her venture into oil painting could have easily become a late-in-life pressure-release valve, an empty-nest replacement, or simply permission to play. But a painting sold. Then another. Friends and family became uber-curious about the pochade box standing in the living room. She won two awards in her first plein air event. A website was born. A gallery sent an invitation. We placed a magazine ad. Something was happening. In 2013 we decided (well, she decided as I cheered her on) to throw Kathie into anything and everything related to oil painting, specifically plein air. We put her out there in every way imaginable…

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Pleinair (Digital) - 1 Issue, December/January 2024-2025

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