We’re putting the band back together. That was the message UCLA psychology professor Craig Fox sent out this past summer to a tight-knit, rarefied group of academics at the nation’s top universities. For more than a decade, this unusual team, which calls itself the Consortium of Behavioral Scientists, has worked to uncover new information on how people make decisions. Now their expertise is being deployed for an urgent mission: maneuvering the public into voting for Hillary Clinton.
Major corporations have been employing this type of persuasion science in their advertising and sales strategies for years. One of the most famous applications helped clean up filthy men’s restrooms at the airport in Amsterdam. (Come to think of it, this may be perfect for politics.) Rather than post signs instructing men to aim…
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Playboy (Digital) - 1 Issue, October 2016