Go to France on holiday and you’ll come back believing every French woman is born elegant: the tousled hair, red lipstick and nude skin appears so effortless. But behind the bathroom door, care does go into their appearance. ‘French women like to look after the health of their skin and hair, and strive for natural beauty,’ says Laurence Vidal-Poulou, international group manager at French skincare brand Avène. ‘They go for the “less is more” approach and like their make-up to be natural and unnoticeable. French women know that beauty starts with health so take care of their skin and hair using good quality products. They focus on longevity and not instant gratification – they know a product won’t necessarily work overnight.’
Luckily, French women benefit from having pharmacies that stock…
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Platinum (Digital) - 1 Issue, October 2024