Make It and Break It

THE NEXT PHASE OF FKT-WORTHY CUSTOM GEAR PUTS CONSUMERS IN THE DESIGN CHAIR

Will Egensteiner

“Pro athletes are able to work with brands on prototypes that are unique to our needs. Now everyone can get this treatment.” —ULTRARUNNER KILIAN JORNET “A FOOT IS LIKE a fingerprint,” says Jean- Yves Couput, innovation director at Salomon. “It’s unique to the individual.” Which is why this fall, the Annecy, France, brand is launching Mesh, a program that allows anyone to purchase a bespoke pair of trail- or roadrunning shoes based on foot shape, running style, and terrain. Colors, patterns, and monograms have long been customizable on everything from Nike trainers to Vans casualwear, but in the past only sponsored athletes were able to drill down on specifics like heel-to-toe drop and the material used for the upper. That’s because of the high cost of personalization, says Matt Powell, vice president…

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Outside (Digital) - 1 Issue, September 2017

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